Welcome, and thank you for being here. Behind Serínda is Serena — an experienced brand designer whose creative journey began in childhood, driven by a vision to shape the world on her own terms.

Her creative spirit grew not just as an escape, but as a powerful tool to overcome challenges—transforming obstacles into opportunities, much like sunflowers blooming after rain. This artistic foundation defines who she is today.

Passion for Brand Identity Design
Serena specializes in creating unique brand identities from the ground up, giving voice to businesses through thoughtful use of color, typography, and symbolism. She values the harmony of lines, the elegance in simplicity, and the strength found in sensitivity. A devoted nature lover, Serena embraces the organic laws of both nature and design—while leaving room for creative freedom beyond rigid conventions.

Education & Professional Experience
Graduating with distinction from IUAV University in Venice, Serena refined her skills across diverse creative environments: from the innovative textile artistry of Moroso, to the passionate craftsmanship at Atelier Oi, to dynamic roles in architecture, design studios, and award-winning advertising agencies. Her career evolved internationally, including a key chapter in Amsterdam focused on strategic brand development.

In 2020, Serena founded her own design studio—a reflection of her passion, vision, and commitment to authentic, impactful brand design.

I look forward to connecting with you soon.
Wishing you serenity.

Serena, also called Serìnda.