I am a designer, but half, or maybe even more than me, has been an artistic gymnastics coach since 2008, a lifelong sport and passion.

We train girls and young women on a daily basis and with them we obviously also see their training leotards.
After looking around for years in my gym, other gyms, on social media, in gymnastics clothing catalogs, in short everywhere, I realized that I didn’t like what I was seeing very much.

I noticed that over the years the idea that “more” is better has spread: rainbows of colors juxtaposed together in an unlikely way, more different materials combined together and above all glitters on glitters, especially for the of competition leotards: the brighter you are, the more you will be noticed, the more you will be able to shine.
In short, I noticed this cabaret of too much and without a lot of aesthetic taste.
I started to reflect and to come up with some ideas based on the concept that less is more instead.

Gymnastics after all (for those who really know it) is another thing: gymnastics is a very complicated study that leads to the search for essentiality. The more the lines are simple and well defined, the more gymnastic is close to perfection.
The difficult thing is this: to simplify.
Simplifying is a challenge because when you remove more and more, then you must be able to balance harmony of shapes and proportions.
Master Achille Castiglioni used to say “delete, delete, delete and at the end find the true core of the design”.
This was the thing: in my opinion a refined simplicity was totally missing in training leotards.

Essentially, a design was missing.

We have created this line of leotards that was designed to promote the Turnz brand, not only as an Amsterdam top-level club in artistic gymnastics, but also to promote its innovative and revolutionary philosophy, especially in our current historical sporting period.

This leotard collection is characterized by clean lines, a balanced combination of colors, essential graphics and a single material.
Simplicity is timeless and for the record, no, you don’t need glitter to shine!

“Shine from within” is one of the slogans of this campaign and I wanted this concept also to shine through in our photographs as well: fake smiles and static poses? No thanks! We celebrate natural beauty!

These pictures demonstrate how powerful a look, a gesture, a clean face can be, without makeup, without glitter.
I wanted to promote the idea that your strength is essentially you.
And I believe these images speak for themselves.