Creating a logo looks easy.
If you take a look to this logo you see a whale and a sailing boat.
But if you observe it really carefully, you may notice that behind these simple lines there is a hidden structure.
Here we talk about the famous “graphics architecture” behind the creation of a logo: usually it is a very precise study about geometries and right balance between spaces.
Do you know how much time it takes to get to the whale and the sailing boat? A lot: a very long process made by making and remaking.
That’s why when the client asks a “little little modify” to the final work, the graphic designer start crying. Obviously.