Swing is a call to start a movement for sustainable gymnastics.
Creation of the SWING logo with graphic intervention and changes made on the lettering.
The curvature of the “I” follows a circular path that is inspired by movement.
The “G” at the end of the word has been slightly modified to take the shape of an arrow pointing upwards, sign and interpretation of “upward energy”.
TURNZ Amsterdam Gymnastics, the gymnastics club where the SWING project is born, wants to initiate upward energy from within the gymnastics community, which has long operated from isolated strongholds.
“Now is the time for openness and collaboration for the well-being of all current and future athletes who choose our beautiful gym sport and for good aftercare for those who previously got hurt. If you choose to connect, you are able to think and develop along.”